The Rabies Blog

Xbox 360 community-friendly blog

Halo 3 Launch Event recap and photos

Last night’s Halo 3 Launch Event in New York was simply awesome! Football stars from both the Giants and Jets rolled in throughout the event to play the game with some of the die-hard fans who had been taken their spot in line as early as 6:00 pm on Sunday. The media coverage was out in full force with G4’s Adam Sessler and Morgan Webb broadcasting live from 8:00 pm until well past midnight plus national and local television crews. Microsoft’s own Major Nelson was also on hand, giving those waiting in line a chance to play the game early and handing out tons of great prizes. Mountain Dew reps were cruising through the crowd, handing out samples of their new Game Fuel and offering up hand massages (to help players get ready for the long fragging hours ahead) to those waiting in line for the game.

This particular Best Buy was far from huge, so the entire setup for the event was packed tightly into the front corner of the store. Trying to get a view of the gameplay from inside was near impossible (especially for someone like myself who tops off at about 5’6″) so the crew set up monitors in the store windows and speakers outside so fans and passersby alike could see and hear everything right from the sidewalk.

As launch time grew closer, I’d say there were at least a couple hundred people who had gathered around to take it all in….and were they in for a surprise. Shortly before midnight, Fifth Ave was closed down as several Halo Marines, each riding their own Mongoose, came screaming down in front of the store, clearing the way for the big arrival…a totally tricked out Halo 3 Hummer carrying all of Best Buy’s Halo 3 copies.

I have to say, for all the people who had gathered around – both fans and onlookers – there were simply no problems at all. Everyone was very cool, polite and just generally excited to get their hands on the game. The one exception to this was the media. When the Hummer pulled up, cameramen nearly came to blows as each jockeyed for a spot to grab a photo. Kinda’ funny how the community at large knows how to handle themselves yet the “professionals” turn out to be the true problem at these events.

Personally, it was great to finally put some faces to names of some really great folks within the Xbox 360 community.

I’ve uploaded all the photos from the event at Flickr and I should hopefully have a podcast with all the rest of the highlights and some interviews very soon.

My thanks again to all of the great folks at Microsoft and Bungie for the chance to attend such a cool party J


September 25, 2007 - Posted by | Community, Game Companies, Games


  1. good pics rabid!

    Comment by DeaconBlade | September 25, 2007 | Reply

  2. Thanks Deacon. It was a really great time!

    Comment by rabid72 | September 25, 2007 | Reply

  3. is that major on the mongoose at the end?

    Comment by origami kid | September 25, 2007 | Reply

  4. Yup, that’s him.

    Comment by rabid72 | September 25, 2007 | Reply

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