The Rabies Blog

Xbox 360 community-friendly blog

Halo 3 promotional films focus on “Heroes”

I know I’m a little late to the table on this one, but Microsoft has launched a new promotional campaign for Halo 3 featuring a series of commercials completely unique to any previous videogame advertising.

The films feature real-life accounts from soldiers who stood at Master Chief’s side during battle as they tell of the courage, sacrifice and heroism of their fellow soldiers and their leader.

However, the most impressive piece of these films has to be the backdrop: A 1200 square foot diorama which depicts a “key moment from a climactic battle set in the “Halo” universe”. This work of art peaks at more than 12 feet in height and features handcrafted human and Covenant figures standing eight to twelve inches high. The story of the diorama and the battle that day has been told through films that will be shown in 27 countries around the world on television, in cinema and on the web.

Viewers can check out the first of these films, entitled “Museum”, now at which will followed by a sneak-peek of “Diorama” Friday Sept. 14 at 9 a.m. PST / 12 p.m. EST, as well as a feature on the making of the diorama, entitled, “Ammo”. The “Diorama” work will make its TV debut during NFL Football on CBS Sunday Sept. 16. This, and the full series of web films, which honor the heroism of Master Chief, will also be available on Xbox LIVE Marketplace and starting September 14.


September 13, 2007 - Posted by | Community, Games, Gaming websites, Xbox LIVE

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